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SEO Lesson from a Spider

I don't understand how those words got into the web. I don't understand it, and I don't like what I can't understand. E.B. White Charlotte's Web, 1952

If you want better search engine rankings and more traffic, the best help comes from an old grade school lesson about spiders. You see, dubbing the Internet "the web" has more significance than most people realize. Hang in here with me for a moment, and you'll see a clarity about search engines and web traffic that you didn't have until today. 1) The little spider spins a guide string. 2) Next, the spider spins a long loopy thread hanging down from it. 3) Then, the spider spins a thread from the loopy thread down, forming a "y" shape. The three legs of the "y" are called the "primary radii." Next, the spider begins to spin more and more radii. From the center out to far reaching points, the little spider spins it's radii. (illus. 4,5,6) The radii give strength and stability to the web, so the bigger the web, the more radii the spider will spin. Last of all, when there many, many radii, the spider finally starts to circle around and around, spinning the sticky threads that will keep it's little tummy filled and keep hunger at bay. Most humans, of course, don't know the first thing about building a web. They have a tendency to focus on the "big" search engines, thinking that if they get into "the big ones," that's enough. And the little spider sits back laughing as the silly humans try to build a web with only three radii. Fact is, the only part you get to do is put the radii in place. And, the more radii you add, the bigger your web will grow. How? By submitting your articles to article archives, submitting your site to business directories and by sending your press releases to news services - thus, increasing the number of credible sites that link to yours - or, increasing the number of radii in your web. In the search engine world, this is called "linkback." And, the higher your linkback rate, the better you will be ranked by the little search engine spiders that recognize a well made web when they see one. Yes, your page text matters, too. But the best page text won't matter if your linkback is 0. Sites with better linkback will still rank better than you. Yes, you still need meta tags. But, your meta tags won't matter if your linkback is 0. Sites with better linkback will still rank better than you. But be cautious. Don't link to just anyone for a link. That can get you penalized. It's a bit like a popularity contest. Remember popularity from the school days? Sometimes just having the wrong friends can get you in trouble. Same thing. Since Google is the #1 search engine today, you might want to spend five minutes reading Google's guidelines -- your business is worth five minutes of reading, yes? As you add radii, the search engine spiders will crawl from radii to radii, building the stickly little web that will, ultimately, bring you your dinner. So there you go, Charlotte, now you understand. P.S.; Want to know how many radii you have right now? This minute? Go to Market Leap and type in your web site url. Just for the experience, check www.aol.com and www.Amazon.com, too. http://www.marketleap.com/publinkpop/

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