Marketing

Are You Forever Invisible?
Business strategists loudly proclaim the merits of repetition. Yet, from the pages of time, the voice of late author Tryon Edwards softly whispers an inescapable truth...

Offending the High Priests of Hard Sell
The late Rosser Reeves, who coined the phrase "USP" back in 1961 once said to a client; "Let's say you have..."

The Man Who Tasted Images
"Sticks and stones will break my bones, but names will never hurt me!" Remember that childhood chant? It only applies to the sandbox crowd. Your name can...

So Many People Make Ridiculous Claims
Most people would trip over their feet trying to get away fast enough, yet that's precisely the way many people conduct business via their websites.

Are You Stirring Up A Marketing Stew?
Now is the time to start getting ready for the holiday shopping season. Doesn't much matter what month you're reading this...

The (Marketing) Rebel With A Cause
Howard Luck Gossage, a man who hated advertising, had a vision of what it should be. He believed that too many people who create advertising rely on..

Ever Noticed That Most Ads Suck?
For example... you probably saw and heard over 500 ads yesterday. How many of them do you even remember?

The Psychology of Selling
Just as the class was starting, a somewhat frazzled young man, tie askew and hair ruffled, hurried in the door. The instructor yelled out...

The Psychology of Selling II
Heads bent, brows furrowed and pencils flew across paper, scratching furiously. Ads were being rewritten.

The Psychology of Selling III
"Subconscious parallel assumptions!" he announced, watching the class for reaction. He stood up and paced the room.

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