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"I Know You. You're the Lion Man!"

To look at Glen's website, you'd think he didn't know a darn thing about the Internet. Nothing. Nada. Zero. This guy's not just bending "the rules," he's breaking, twisting and mutilating them. It's obvious that he doesn't know what makes a website sell.

There are no "add to cart" buttons and no "checkout." No Visa symbols. No secure order page. There's absolutely no ecommerce to be seen anywhere.

What's worse, can you believe the entire website is devoid of a sales letter? There's no "call to action," no list of benefits or features. No apparent reason to buy. None. The results - are astounding - and very profitable.

Within one year of launching his website, Glen was walking down the street and a man pointed at him from across the street and called out; "Hey, I know you. You're the Lion Man!"

For someone who doesn't "seem" to know much about the Internet, at least according to the gospel of the gurus, Glen's website is doing absolute wonders for his business. He's been interviewed by The New York Times and featured on Home and Garden Television.

You see, Glen Odiaga owns a "brick and mortar" business. A remodeling firm. His business is service oriented, and he's not going to be constructing a fantastic two level deck for a client in Australia anytime soon.

Like most brick and mortar merchants, Glen knows he's not competing in the global marketplace, so he's not wasting his time or money trying. He's looking to create a comfort zone with local customers, and his website does that very nicely. Very nicely indeed.

Glen knows that the more comfortable his potential clients with his work, the more likely they are to call him for that next remodeling job, or when they want a deck or siding.

He also knows that the harder the sales pitch, the higher the level of customer resistance. After all, people love to buy and hate to be sold.

Glen's before and after gallery shows his clients exactly what he can do for them - without a sales pitch. The letters from happy clients - complete with scanned signatures of real names - leaves no room for doubt as to the validity of the reference.

The letter from the happy mother, thanking Glen's staff for letting her children help with the remodeling is the icing on the cake. The cherry on the sundae. And best of all - it's not hype. It's not a sales pitch. It's genuine communication liberally sprinkled with the human touch.

If that's not enough, Glen offers free consultation on every page of his site. He offers his phone number just as generously. He offers to meet with potential clients to go look through the showrooms together. Service. Service. Service.

So... why do they call him the Lion Man? Glen's logo - is a pair of stately lions. The kind that might be found guarding the most precious castle. And we all know that your home is your castle, right? The fact that people remember his logo - and have dubbed him accordingly - now that's branding.

In these days of ever increasing competition, I promise you one thing. Good service and name branding still kick butt like nothing else.

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